770 Bute Street
“If you build it, they will come”. Its as if the ghost of Shoeless Joe Jackson from the 1989 classic film Field of Dreams is whispering all the way across the Pacific Ocean into the ears of the leadership responsible for steering the business growth of established Japanese ramen chains. First of the known bigger players, Santouka, ventured forth and established a Canadian beachhead in the burgeoning ramen battle zone situated in the west end of Robson Street. It’s probably my favorite in town these days, but I’m I would be curious to hear what the likes of the man behind the original true ramen-ya in Vancouver, Matsubara-san of Kintaro fame, would have to say about the growing market and resulting competition for the dollars of Vancouver “rameniacs”. Hard to believe its been eleven years since this all began in our fair west coast city.
Delving into the history of Sanpachi is an interesting read. Starting in that ramen hotbed of Sapporo back in 1987, its stretched to now approximately 70 outlets throughout Japan and as well as overseas (China, Hong Kong, Taiwan). Progressive it seems in their business model as well, by offering “gift packs” of its popular miso and shoyu variants through an online store. The sole founder (and current CEO) is fiercely proud of the original and unique taste of their ramen, and has expanded this love of ramen and keen dedication into a motto that serves to remind their entire network of stores and staff of their purpose. Loosely translated, I would say in English this would be “Warmly Satisfied in Both your Stomach and Heart”. Yeah, that didn’t come out well, but I think you get the point.