560 Hayes Street
San Francisco, CA 94102-4214
Most of the time, an establishment is somewhere you go to be served. Once in a while, you come across an establishment that you go to be educated. I get a great coffee education everytime i go to Transcend or Phil and Sebastians, a great wine education from Soif, and right in the heart of San Francisco, a great Sake education from True Sake.
The first dedicated Sake store outside of Japan, True Sake is an uncommon “liquor” store. First off, as the name suggests, they offer nothing but sake. Secondly, they are one part store, five parts school. Sake is not a very well understood beverage in North America- and with diversity and complexity similar to wine, there is a lot going on. In order to grow the market for their product, it is important that they explain, and educate users on the differences, and the diversity that is sake. Thankfully, they are both patient, and understanding.
The shop itself is clean, pretty, and simple. Sake is appropriately stored in a clean, simple environment.