9869 – 62nd Avenue
Edmonton, AB T6E 0E4
Open 7:30am-5:30pm, M-F; 9:30am-5:00pm Sat; Closed Sundays and Holidays
September 2008 re-visit post below
Original post below:
Unlike food, I don’t get coffee. Not yet anyway. But someday soon, i hope to. You see, many years ago, back in my University days (where i met Shokutsu), I drank coffee for stimulation – typically to keep me awake through a combo of too little sleep, and boring boring classes. This was rocket fuel – sludge loaded with sugar and cream to make it palatable. It didnt taste good, but this was the way coffee was supposed to taste. Coffee was cool. An easy date. And a necessity. And i could learn to like it.
Fast forward several years, and we have the proliferation of Starbucks. Expensive, catchy drinks with a lingo all its own. The drinks taste better than rocket fuel, but that’s because of the skinny, vanilla, extra hot, half and half, venti, whatever else is in the cup that makes it a coffee beverage. This tastes better than sludge, so im happy. But it doesnt taste like coffee. It tastes like sugar. And vanilla. But it’s good!
Today, there is a proliferation of “good” coffee – single origin, the concept of terroir, roasted dates, tasting notes. There is proper temperature and steeping time, fancy grinders and tampers. The complexity of coffee is endless. In the end, none of these things really matter. This coffee tastes better – that’s what matters.
The bottom line is simple: Transcend Coffee produces great coffee. They are passionate about coffee. And they love to educate people about coffee. Running a small roasterie in an industrial area of SW Edmonton, they have added a small retail cafe to a thriving roasting business. Their prices are cheap – relative to the expertise and the quality of their product. They have experienced baristas, who compete at a high level, to produce your espresso drinks. These have the fancy art, and the really nice full flavour. The good crema on top of your espresso, and the great textured foam. They also have a Clover Machine – an automated french press that is able to reproduce a near perfect cup of coffee each time, bringing out wonderful flavours like chocolate, citrus, grass, honey out of the coffee. Coffee is surprisingly complex – more than wine, and similar to food. The flavours you can taste will surprise you. Drink it black. Bitter, rancid coffee doesnt happen here. It’s how you taste the good stuff.
I feel particularly comfortable at Transcend. The room itself is warm and comfortable. The people are nice. The service is friendly. They have a small selection of food (in house baked goods, outsourced baked goods, sandwiches, and chocolate bars from Chocophilia). More importantly, they are happy to discuss their #1 passion – coffee. And they put up with all my questions, no matter how inane, or oft repeated they are.
There is a slow growing movement towards “great” coffee – and Transcend definitely are helping lead the charge in Alberta. If you’re open-minded to trying it yourself, put down that cup of Starbucks and give it a shot. Like me, you may learn something new, and even enjoy it! Because afterall, at the end of the day, coffee, like food is about enjoyment. Consume what you enjoy. And if you get something more out of it, all the power to you. Maybe someday, i’ll get coffee. I’ll keep trying anyway. And in the meantime, i’ll keep going to Transcend Coffee, and learning a bit more about coffee sip by sip.