382 W. Broadway
l’d say that I was among the early birds several months back to spot the disappearance of the former tenant at this location (that served horrible pho) and the pending notice that Chronic Tacos was going to set up shop – mainly due to the fact that I pass this Cambie/W. Broadway corridor very often. As a result, I kept making a mental note to stop in once things got up and running, which I did hear about from a loyal reader when they themselves passed through their open doors. A further few weeks passed since that heads up but I finally made my way in on a recent Sunday afternoon. Coincidentally, as it was just past the 2pm local time kickoffs for several NFL matches, the place was rocking inside and all tables were occupied, which led me to understand that this joint has a serious sports bar vibe and relevant customers (many decked out in the uniforms of their favorite teams). I thought this was interesting, not assuming the proprietors would take this angle, but it sure has proven to be a success judging by the boisterous room. While glancing at some screens to get updated on the scores (I happened to be listening to the Seahawks game on the radio on my drive over), I made my way to the very back where the ordering and prep counter is situated. I didn’t bother to check, but I don’t think there is any table service here, which one might expect given how busy the place was upon setting foot inside and how the seating layout was designed.
With no intentions of dining alone inside – not that there was even a single free chair – I got my order to go. A few signs on the walls and a menu board are posted up high and are quite visible, and given its a fast food-type of place, its not rocket science to decide what you want and the choices run the usual gamut of popular North Americanized (despite the claims of authentic Mexican recipes) items such as burritos, the hilariously named “fatty” tacos (in reference to the whole chronic thing – “whatup Dr. Dre!”), and other assortments such as nachos and quesadillas. I’m sure their website would reveal more history and the rationale behind the name, so will leave that to you to delve into and I won’t regurgitate anything here (urgh, that’s a really bad word to use when writing about food, but so be it!).