True Confections @ Broadway
#6 – 3701 W. Broadway (at Alma intersection)
(604) 222 8489
As everyone knows, the food service industry is a tough business. Restaurants pop up suddenly, have their time in the sun, and many burn out before being able to establish a strong customer base. Fickle trends, demanding diners, general economics and others, all factor into the success or failure of any food establishment. Much like the productive lifetime of a professional athlete, restaurants are lucky to get a few good years before having to re-invent themselves, increase their appeal, and stay on the rails towards positive business growth. By marking their twentieth year of operations since creating their first desserts-only-desserts-restaurant in downtown Vancouver, True Confections continues to build their following and has clearly ridden out the tough early years, and has been one of the lucky, long lasting food enterprises in the city. It is all the more amazing, considering their concept, of limiting their offerings to the dessert menu.
It is this kind of boldness that I admire. Niche markets are always a dilemma. While they offer a chance to specialize and fill a need that is narrow in scope, this limitation also can be the death of any business due to the fact that mass market appeal is needed to secure the volume that is often required to make production worthwhile. From my own point of view, desserts have traditionally been an afterthought for many of my meals. I did not grow up in a household where desserts were an element of our family meals, nor did I tend to order dessert when dining outside. It was really not until I was into my first real job following graduation where business dinners were a staple of my work, that I learned how some people view dessert as a crucial element in wrapping up a dining experience.
It was through these dinner parties, working meals, etc. that I became a fan of cheesecake. True Confections does these well, referring to their dense cheesecake creations as being Montreal-style. Whatever that may be, I am a fan. For me, its this richness that makes or breaks a cheesecake. It is a delicate balance, between being still soft enough to enable a fork to cut through with relative ease, while still being solid enough to stand on its own as a single slice without collapsing under the weight of whatever toppings may be applied. The fruit edition is my personal favorite here.
The Broadway location (the second in the three store chain) is a simply designed space, with a prominent showcase presenting the cakes that can be chosen by the slice, and a smaller one near the entrance that is for whole cakes for take-away. Eating-in tends to be either a relaxing or hurried experience depending on the time of day that you go, with evenings (especially on Fri/Sat) being very busy and a popular location for after dinner dates. Parking is a bit tight given that the building shares space with a few other businesses. With several restaurants in the neighborhood, I believe that many customers decide to drop by for a different atmosphere and continue their dinners, with a helping of one of True Confection’s many sweet temptations including cakes, pies, tartes and trifles. Give it a try, your sweet tooth will thank you.